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Email marketing for beginners

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In AI Case Study

Email Evolution: How Generative AI is Shaping the Next Era of Lead Generation

4 Mins Read

Hey there, savvy marketer! Ever opened an email and thought, “Wow, this was made just for me!”? Chances are, that’s not magic—it’s Generative AI. This game-changing technology is redefining email marketing and lead generation, turning bland emails into engaging, personalized messages that people love to read. Intrigued? Let’s explore how Generative AI is transforming email marketing and making lead generation more exciting and effective than ever. The Personalization Game Changer Imagine receiving an email that…

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In Email Marketing

5 Reasons Why B2B Startups Struggle with Email Marketing

8 Mins Read

Let me ask you this, are you one of those struggling to make your emails work or trying to hit your mark into effective email marketing? Well, It’s not going to be easy. You are not, however, alone. Today, everyone uses email. There are about 4 billion daily email users. That is why it is a popular marketing channel. Small businesses love them too, with 64% using email marketing to reach customers. (Campaign Monitor, 2021)…

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