B2B Buyer’s Journey


Understanding the B2B Buyer’s Journey is very important in today’s time owing to its complexity of the stages involved. Our online research reveals that 74% of B2B buyers conduct more than half of their research online before making a purchase decision. (Source: Forrester Research) and 57% of the B2B buying process is completed before a buyer even contacts a supplier. (CEB, now part of Gartner) However with the lack of insight, many businesses today struggle…