So, you’ve heard about the recent updates from Google and Yahoo/AOL regarding bulk sender guidelines, and you’re wondering what steps you need to take to ensure compliance. Don’t worry, we’ve got you covered! Here are five crucial actions you can take to keep your sending accounts in good standing with these email giants. Set up SPF (Sender Policy Framework) Bulk senders are now required to implement SPF according to the new guidelines. If you’re not…

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Let me ask you this, are you one of those struggling to make your emails work or trying to hit your mark into effective email marketing? Well, It’s not going to be easy. You are not, however, alone. Today, everyone uses email. There are about 4 billion daily email users. That is why it is a popular marketing channel. Small businesses love them too, with 64% using email marketing to reach customers. (Campaign Monitor, 2021)…

Understanding the B2B Buyer’s Journey is very important in today’s time owing to its complexity of the stages involved. Our online research reveals that 74% of B2B buyers conduct more than half of their research online before making a purchase decision. (Source: Forrester Research) and 57% of the B2B buying process is completed before a buyer even contacts a supplier. (CEB, now part of Gartner) However with the lack of insight, many businesses today struggle…