In this digital era, lots of businesses depend upon digital marketing and search engine optimization (SEO) to boost their online presence in this digital era. SEO can help business websites to rank higher in search engines, by which it is easy for the customers to find them. With this new technology AI driven SEO has become more popular. The important part of ai driven SEO is the use of long tail keywords.
In this blog, we will discuss the importance of long tail keywords in AI driven SEO and how AI powered tools help businesses to achieve better results.
What are long tail keywords
Long tail keywords are the keywords that contain three or more than three keywords in a phrase, example of short tail keywords coffee, shoes, mobile, television, etc . The long tail keywords give more detailed information about keywords for example “best phones under 30000” “best budget laptop for coding” . This type of keywords mostly focus on smaller chunks, but more niche specific audiences. Making it easier for websites to rank higher in search engine result pages (SERP) .
For example, if a business sells AI SEO services they can use a long tail keyword like “best AI SEO Services” this will attract the customers who are looking for that kind of services, and this will increase the chances of making a sale.
The SEO experts and marketers must use long tail keywords because it has less competition as compared to short tail keywords and has high monthly search volume. If we use long tail keywords We can attract more qualified traffic for our website this will also increase conversion rate of the website.
Importance of long tail keywords in SEO
Long tail keywords are important due to the following reasons:
Less competition: Generally short tail keywords have more competition and are difficult to rank in search engine result pages (SERPs) . Short tail keywords are difficult to rank for smaller businesses on search engines. On the other hand, long tail keywords have low competition and smaller businesses also have a good chance to rank higher in search engines.
Higher conversion rates: The long tail keywords are more specific so they can easily attract the customer so hard close to making a purchase. For example, “best shampoo for dandruff” the customer is ready to buy the product and this can lead to higher conversion rates.
Better target audience: With the help of long tail keywords we can easily reach our target audience. This will attract more visitors to the website who are genuinely interested in our product or services that we are offering to them.
Voice search optimisation: With the help of voice search, the long tail keywords have become more popular and important. People mostly use long tail keywords when they are using voice search. For example, the best hair salon for men is near me. This type of long tail keywords can help businesses to capture these search queries effectively.
How AI is changing keyword research strategy
Traditional SEO keyword research strategy helps to identify relevant SEO keywords, with their search volume and competition, this can generate organic traffic. But this process is time consuming and complex. So AI can easily automate that task with the AI automation tool.
AI powered SEO tools
AI automation keyword research gives more accurate and relevant results. AI powered tools can easily analyze large amounts of data quickly, which can help businesses to find the best long tail keywords for their target audience.
click here to explore AI keyword research tools
Benefits of using AI powered SEO tools for keyword research
AI driven keyword research has many advantages:
- Time saving: AI tools can easily analyze large amounts of dataset, this can free up the time for the marketers and SEO experts by which they can work and focus on the other parts of the digital marketing field.
- Better accuracy: AI tools used smart algorithms to study and analyze search trends, user queries, user behavior and the competitor strategies. The results given by AI are more accurate and relevant .
- Trend prediction: AI tools can also predict the future search trends, and also help the businesses to stay ahead from their competitors. By spotting new long tail keywords earlier, businesses can make changes in their marketing strategy before their competitors.
- Keyword suggestions: AI tools can give personalized keyword suggestions based on the website focus, target audience and future goals, this can help businesses to target the most relevant keywords.
Best AI SEO Tools for long tail keyword research
There are many AI driven SEO tools that can help businesses with their keyword research strategy. Here are some best SEO tools for keyword research.
1. Semrush – semrush is a very popular tool used for keyword research. It helps businesses to find long tail keywords with less competition and high monthly search volume.
2. Ahrefs – ahrefs is another SEO tool that give detailed insights of keywords like search volume, keyword difficulty and traffic potential. It also has a feature of keyword explorer that helps to find new long tail keywords related to the niche.
3.Moz – Moz keyword research uses AI technology to provide relevant keywords with potential traffic . It also gives information about difficulty scores, by which we can choose correct long tail keyboards for our business.
4. Google keyword planner – Google keyword planner is an AI SEO tool that helps to find long tail keywords by using different search queries. It gives keyword suggestions related to competition level and monthly search volumes.
5. Ubersuggest – Uber suggest is an AI powered SEO tool that gives keyword suggestion, monthly search volume and competitor analysis. Ubersuggests also give content ideas based on long tail keywords, making it your business to create content around related topics.
How to use AI for SEO optimization
By using ai SEO optimisation AI involves more than just keyword research. AI can help businesses to improve their SEO strategy and return on investment (ROI) .
- Content creation – AI tools can easily
Find and suggest content ideas based on long tail keywords that can help businesses to create relevant content around the topic around the niche. AI tools also have the ability to write content that is SEO friendly.
- performance tracking- AI can easily
Analyze website performance in real time, and also provide valuable insights into user behavior. This will allow businesses to make a proper decision and improve their SEO strategies.
- On-page optimization- AI driven
Seo tools can easily analyze website content and can improve SEO performance, for example headings, meta tags and keyword usage etc.
Free AI SEO keyword research tools
click here to explore AI keyword research tools
Many SEO tools come with a price plan but there are also free options available in the market that help businesses with tight budgets. Here are some free AI SEO tools.
- Google keyword planner: Google keyword planner is a free AI SEO tool that gives keyword suggestions and monthly search volume data. It is a very good choice for basic keyword research.
- Answer the public: Answers the public can easily generate long tail keywords based on popular search varies. The tool visualizes the data, which makes it easy to understand and use.
- Keyword tool: Keyword tool is another AI powered SEO tool that gives suggestions based on Google autocomplete. It also gives information about the search volume and competition, that can help you to target the right keyword for your business.
- LSI Graph: LSI graph is a free SEO tool that focuses on latent semantic indexing (LSI) keywords, it give keyword suggestions related to long tail keywords to improve your SEO strategy for your business.
The future of SEO – AI and long tail keywords:
As AI technology becomes more advanced, SEO technology will also grow with it. AI powered SEO tools become more precise and give accurate long tail keywords ideas for the business. Long tail keywords become more popular in this AI digital world. That can help businesses to reach their target audience and improve their conversion rates.
Summary of the blog
Long tail keywords are very important for SEO, especially in AI driven environments. It has many advantages like low competition, high conversion rates, better audience targeting etc. AI SEO tools will allow businesses to find and discover long tail keywords that can help their content to rank better on search engines and content with the right target audience.
