Author

Yashika Vermani

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Let me ask you this, are you one of those struggling to make your emails work or trying to hit your mark into effective email marketing? Well, It’s not going to be easy. You are not, however, alone. Today, everyone uses email. There are about 4 billion daily email users. That is why it is a popular marketing channel. Small businesses love them too, with 64% using email marketing to reach customers. (Campaign Monitor, 2021)…

Understanding the B2B Buyer’s Journey is very important in today’s time owing to its complexity of the stages involved. Our online research reveals that 74% of B2B buyers conduct more than half of their research online before making a purchase decision. (Source: Forrester Research) and 57% of the B2B buying process is completed before a buyer even contacts a supplier. (CEB, now part of Gartner) However with the lack of insight, many businesses today struggle…

Are you having trouble getting clients that your company requires to thrive or simply wondering why the process of attracting leads is so difficult? Well, You are not alone! Lots of companies face what we call “Client Acquisition Challenges” In fact, a lot of businesses, about 72%, face difficulties in getting clients (Forrester Research) and another study shows that 63% of businesses consider client acquisition a top challenge in their journey. (HubSpot) The path to…